Gen Z Marketing Campaign for Adult Social Care Recruitment

Norfolk Care Careers are thrilled to introduce our bold new Gen Z Marketing Campaign for Adult Social Care Recruitment—an inspiring initiative designed to connect with young people aged 16-28 and show them that a career in adult social care is more than a job: it's a path filled with purpose, compassion, and opportunity.

Through relatable storytelling, digital creativity, and authentic voices from within the sector, this campaign aim to reshape how young people see care work. It's time to leave behind outdated perceptions and bring the heart of adult social care into the spotlight where it belongs.

Our social-first content strategy celebrates the powerful personal stories of those already making a difference—and we're inviting you to help amplify their voices.

Here's how adult social care providers can get involved:

Follow and share our campaign stories via your own social media channels
Engage with our YouTube content and via our social media
Highlight real experiences from your own teams to support the narrative

By standing with us, you're not only helping to attract fresh talent—you're championing a future workforce that's passionate, diverse, and ready to care.

Let's inspire Gen Z together!

A huge thank you to all those providers that took part: Independence Matters, Insignia Health Care, Home Instead, Fitzroy and Saturn Healthcare